New campaign celebrates the people who make our lives brighter – Manila Bulletin

Piolo Pascual

“Who is your ideal partner?” It’s a question many of us have asked ourselves during this pandemic, as we find solace in the company of friends and family amid various challenges.

Whether it’s opening a dream business amid uncertainty, discovering a new hobby, or embarking on
charitable activities, life is always brighter when we have a partner who will be there for us through the ups and downs. This is what inspired Sun Life Philippines’ latest campaign that showcases its Partner for Life brand promise.

The message is illustrated in a fun and dynamic music video featuring Sun Life brand ambassador Piolo Pascual, set to the song Bright Like the Sun by singer-songwriter Jonoy Danao.

Danao’s composition perfectly captures the special connections in our lives, while exuding hope and optimism for the future after experiencing the pandemic.

Johnoy Danao

Likewise, Sun Life stands ready to be the life partner of Filipinos when it comes to their financial goals.
even in times of uncertainty.

The number one and oldest life insurance company in the Philippines, Sun Life offers a wide range of
solutions that can help Filipinos get closer to their financial goals, regardless of life stage.
In addition, more than 20,000 Sun Life advisors nationwide can provide quality service and advice to people
need a partner in their financial journey. Those ready to find a brilliant partner can contact a Sun Life advisor via

To further inspire Filipinos, the campaign will also feature a host of activities, including a Tiktok promo where they simply put together Piolo’s video with a candid moment featuring the people they consider their partners. to the tune of “Bright Like the Sun” by Johnoy.

Entrants will have a chance to win a special trip to bond with loved ones. Tiktok users can also create a duet video with Piolo as he sings lines from “Bright Like the Sun” and the top 10 entries will receive ₱1,000 Giftaway vouchers.

Promotional mechanics, as well as other campaign updates and activities, will be announced soon on Sunday.
Life’s Facebook, Instagram and Tiktok accounts. Interested individuals are encouraged to follow @sunlifeph on these social platforms.



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