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Manila, Philippines – Google said on Wednesday that it will not accept election ads in the Philippines during the election campaign and periods of silence for the 2022 national and local elections.
In a statement, Google said the policy would apply to election ads in the Philippines purchased through Google ads, Display and Video 360 and shopping platforms that advertisers intend to place on Google, YouTube and properties. partners.
This also includes ads that promote or oppose any political party or any person or party’s candidacy for public office, the tech giant added.
Based on the calendar of activities published by the Election Commission, the official campaign period for national candidates will start on February 8 and March 25 for local candidates.
“Google is focusing its efforts and resources on upcoming election-related initiatives, which aim to help people access useful and accurate information through product features and a media literacy program, to encourage participation in the process to protect the integrity of elections, âthe tech giant said.
Under the rules and regulations of the Fair Elections Act for the elections of 2022, political advertising or election propaganda refers to any material disseminated, published, printed, displayed or exhibited, in any medium, which contains the name, logo, brand, insignia and other symbol or graphic representation likely to be associated with a candidate and intended exclusively to attract the attention of the public or a part of it to favor or oppose, directly or indirectly, in the election of said candidates for public office.
Political advertising includes any endorsements, statements, statements or informational graphics, appearing on any website, social network, blogging site and microblogging site, which, taken as a whole, have as their primary purpose the approval of a candidate only, or which have been posted in exchange for consideration or are subject to another monetary estimate.
Earlier this year, Google launched a #MagparehistroKa campaign with COMELEC and other partners.
It also hosted a website on Google Cloud to support voter registration campaigns.