AyoBlajar fosters a new educational culture in Indonesian classrooms


Coming from a modest family of 11 children, the importance of education is anchored in Muhammad Fariz Isnaini from an early age. His thirst for knowledge drove him to pursue scholarships and the best possible education. Ultimately, he wanted to leave an imprint on the education system. This is how AyoBlajar was born. The startup is now a pioneer of two-way learning in Indonesia and offers a dynamic learning management system.

Launched in April 2021, AyoBlajar exceeded its revenue target of $ 100,000 for the year by more than 20%. He has built substantial brand awareness, establishing partnerships and collaborations with over 40 established companies including Telkomsel, Kitabisa and MNC Group in Indonesia.

What sets AyoBlajar apart from other online learning platforms in Indonesia is the emphasis on two-way learning, which involves active interaction and feedback between teacher and student, ensuring a classroom culture. where everyone has the opportunity to improve their knowledge. The implementation of AyoBlajar was the first of its kind and started a trend nationwide where other platforms adopted similar agendas.

Now it offers up to 20 live distance lessons each day from 1:00 pm to 8:00 pm Each lesson lasts 45 minutes, with one trivia session in the top five. Then 25 minutes are allotted for explanation and problem solving, and the last 15 minutes are reserved for students to ask questions.

Additionally, AyoBlajar’s live lessons are designed to simulate real classrooms. The recording takes place in a studio where an interactive whiteboard is projected on a screen. Teachers and students can interact during the classroom session while working together on the interactive whiteboard. The course subjects cover a wide range of science and math subjects, and are aimed at students in Grades 7-12 in Indonesia.

The AyoBlajar team is actively seeking to upgrade and differentiate its platform from its competitors. Pricing is kept competitive by employing an in-house content production team, which uses live recorded lesson footage for instructional purposes rather than spending resources on expensive video production.

Yet, with other powerful platforms such as Ruangguru, Zenius, and Pahamify offering their own live courses, differentiation is difficult and even harder to monetize. All other e-learning formats and elements (video tutorials, question banks, practice tests and private mentoring) are already included in the operations of AyoBlajar and most other platforms. Fariz decided to take his business a step further.

The AyoBlajar team has developed a learning management system called eCadme, which works as an automated tool for planning lessons and collecting homework. It is already popular in some settings, such as among school administrators and government agencies in Jakarta, and further improvements are underway. Plans to expand its use in the corporate environment are already underway. The platform is intended to be fully operational for corporate teams in 2022.

At the same time, eCadme is expected to be deployed in regions beyond Jakarta, where there are fewer learning platforms and learning management systems. This presents a lucrative expansion opportunity for AyoBlajar, while eCadme will be used in other parts of Indonesia, and the company’s educational content will provide a new way for students to learn.

The AyoBlajar team has big plans for its future. Its goals for 2022 include increasing its user count to 200,000 and generating $ 500,000 in revenue. The platform is actively pursuing online school certification with regulators. This would allow AyoBlajar not only to serve as a complementary platform for schools, but also to become a qualified educational institute.

The team plans to offer extracurricular subjects and full courses to elementary schools by 2023. In addition, there are plans to expand its services to Singapore and Manila by its fifth year of operation.

AyoBlajar was among the ten finalists of Alibaba Cloud x KrASIA Global Startup Accelerator Indonesia’s second day of demonstration held on December 21, 2021.


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